The largest independent developer and manufacturer of inkjet inks is committed to what is termed C3, or Callibrated Color Chemistry, a designation that notifies customers that in addition to the quality assurance provided by its ISO 9001 certification, AIJ offers an additional reassurance that callibration is performed on all components, including such products as Epson ink bulk and "Arte Bella," of the inkjet printing process. Whether the company is manufacturing Brother Printer ink or another HP black, chemists will achieve calibration, prove it, and set a standard of excellence for the ink production industry evyerwhere. The C3 label on any American Ink Jet package indicates the product inside meets this high standard of excellence.

A new standard for quality brought a challenge in 2003, one accepted by AIJ. All requirements for the ISO 9001:2000 certification were met. The new certification is concerned with procedural integrity and applies to new product development, manufacturing, product performance, customer satisfaction, production, and service. This new certification helps those who purchase from a ink manufacturer; Epson ink, bulk, or Hewlett Packard, Lexmark printer ink cartridges, or Canon products, in addition to Brother Printer ink and artist quality supplies for giclee. Customer satisfaction is important among the areas of the new ISO standard because the policies that dictate its parameter reflect the sort of integrity and pride that are the hallmarks of this company. As part of the effort to guarantee excellent customer service, AIJ documents all customer feedback and filters the report through top management. Desktop bulk inks are distributed worldwide, in places like Argentina, Bolivia, Brazil, China, Germany, Hungary, Poland, South Korea, Spain and Uruguay, so customer service is not a mom and pop concern. It extends across international boundaries, so diplomatic, responsive, respectful and accurate interaction and record-keeping is paramount.